Matahari Presents its Best Collection for the Whole Family at Jakarta Fashion Week 2020, as well as Launching a Children Collection Labeled OVS from Italy

Jakarta, 22 October 2019 - Welcoming the seventh year of participation at the Jakarta Fashion Week (JFW) 2020, this time Matahari Department Store ("Matahari") presents its best collection for all families in Indonesia. Various collections for men, women, young women and men as well as children are attractively displayed. In this performance, Matahari specifically introduces the latest children collections from Italy under the brand name OVS. This international brand has a variety high quality collections that are fashionable, modern and dynamic, and can be purchased at affordable prices. The entire collection that is displayed signifies the consistency and commitment of Matahari to continue to provide the best and most complete for families in Indonesia.

In this JFW 2020 event, Matahari presents a "Milleneon" themed fashion show with a touch of neon colors that draws attention to the Millennial generation. With a total of 77 fun looks, Matahari always tries to satisfy consumer demand by presenting something new in each show. In addition, Milleneon is also intended to embrace the millennial generation who are very fashion conscious. Christian Kurnia, Merchandising Director of Matahari says, "Matahari is always committed to providing the best collection that is fashion forward and on trend for the whole family, all ages. For this reason, at JFW 2020 Matahari launches a collection for children labeled OVS originating from Italy as a form of our efforts to provide more diverse, high quality and enjoyable collections for Matahari loyal consumers.”

Imelda Like, Matahari's Head of Marketing Communication & Fashion Director adds: "All collections that are being displayed this afternoon will be available in all Matahari outlets gradually from now until spring / summer next year. We hope that this collection can be received by the loyal consumers of Matahari, especially the collection labeled OVS from Italy which is present to give a new nuance in our store ".

The entire collection displayed at the Jakarta Fashion Week 2020 is divided into the following 4

This segment features a collection of 12 looks, which are fun, active and friendly using denim and a touch of neon colors that can be worn in the family gatherings during weekend. Colors
such as lime green, pink, yellow and orange are displayed for this segment fitting with the cheerful spring / summer atmosphere.

This sequence has sporty, sexy, and cool characters featuring dynamic young men and women who love adventure. With a total of 20 looks, using primary colors like olive, khaki and still
with a touch of neon, the whole collection that mostly presents outer like bomber jacket, sporty jacket, jogger and hoodie is suitable to be worn when hanging out with friends or going
to campus. The use of accessories such as bags, casual shoes or sneakers add more style to the appearance of these teenagers.

The collection for men and women consist of 20 looks with more urban characters and professional look, but are still creative and elegant. Using colors that tend to be neutral such
as black, white and gray with a touch of neon colors, the entire collection is suitable for various occasions, such as for formal occasion at the office or when relaxing after office hours.
This collection displays many versatile outers such as cardigans, jackets, sweaters that can give different styles.

The latest collaboration collection between Matahari and OVS - the famous Italian label, comes with 25 cheerful looks for children. Divided into 5 interesting themes: Millennial Icons
in the dominance of navy blue and white, Denim Combination featuring jackets, shorts and overalls that are comfortable to be worn, Beach theme with a blend of casual t-shirts as well
as pants and accessories with a touch of neon colors, Wording theme a collection featuring initial graphic tees for cool and urban looks, and Color Blocking as the name suggests displays
bold and bold color combinations.

The entire collection that is displayed today will be ready to greet all loyal customers of Matahari in all outlets gradually from now until spring / summer next year.